Kuala Lumpur, 21 April 2025
The Singapore Tourism Board (STB) has partnered with AirAsia MOVE in a strategic initiative to make travel to Singapore more seamless, personalized, and accessible—especially for visitors from Malaysia and Thailand.
This collaboration brings together STB’s destination expertise and AirAsia MOVE’s robust digital platform to offer curated packages that combine flights, hotel stays, and admission to key attractions in Singapore. The goal: to simplify short getaways and enhance the overall travel experience.
A More Personalized Way to Travel
The partnership leverages travel data and technology to better understand consumer behavior and preferences. With this insight, travelers can expect tailored recommendations and smoother travel planning—all conveniently available on the AirAsia MOVE app.
A regional marketing campaign is also set to launch in Q3 2025, showcasing Singapore’s diverse experiences through targeted digital content.
Supporting Muslim-Friendly Travel
As part of its inclusive tourism efforts, the initiative will also promote Muslim-friendly travel in Singapore. This includes highlighting halal-certified eateries, prayer-friendly facilities, and family-oriented attractions—further supported by helpful digital tools within the app.
Strengthening Regional Tourism
This partnership aligns with Singapore’s ongoing efforts to strengthen regional connectivity and increase travel from key ASEAN markets. With AirAsia MOVE’s reach and STB’s destination marketing, the collaboration is poised to drive more interest and repeat visits to Singapore.
At Luxury Tours & Travel, we look forward to seeing how this partnership enriches the travel experience—and we’re here to help you plan your next trip with ease.
Source:
Singapore Tourism Board & AirAsia MOVE – Joint Media Release, April 2025.
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